[VIDEO] Problem Solving as Art

Acknowledging the artistry of finding solutions encourages unconventional thinking and rule-breaking that can create meaningful change. By taking this approach, especially in the era of generative AI, we will preserve and apply the distinctly human elements of creativity—experiences, meaning, emotion, and ethics—when evaluating the merits of machine-generated output. This approach maximizes the co-creation potential of human and artificial intelligence to solve complex challenges.

In recent years, using computational machines to aid in creative activities has become a popular research topic. One study, in particular, conducted in 2023 at the University of Exeter (Chen et al. 2023), compared human and machine-generated creativity. The findings showed that humans are better at synthesizing features in combinational creativity - highly regarded as a framework for innovation across business, science, and medicine - because they are quantitatively better equipped to determine what from the base and the additive would provide the most value when combined. Utilizing this technique will accelerate our capacity to identify novel ideas with or without generative AI.

What happens if we think about problem-solving as creative expression in the era of generative AI? To assure true value, we must preserve the distinctly human elements of creativity—experiences, meaning, emotion, and ethics—in machine-generated output. Acknowledging the artistry of finding solutions encourages unconventional thinking and rule-breaking that can create meaningful change.

Empowering people to use creative thinking skills to seek novel solutions to complex challenges correlates with increased productivity and employee retention. Humanity's ability to think creatively has always guided our constant adaptation and evolution as a species. We must ensure that access to computational creativity tools does not undermine that.

Overlooking the creative potential within our teams is more than merely an oversight of leadership; it’s a significant business risk, especially in an era characterized by rapid market evolution and profound socio-economic shifts. The irony is that stifling creative thinking often results from risk aversion and fear of failure. It’s a terrible cycle. Fear of failure prompts companies to take fewer risks, limiting employees’ creative capacity.

The imperative to innovate, ideate, and envision new horizons is not just a strategy but a vital lifeline in today’s complex business landscape.